We get a lot of questions about social management and itโ€™s importance. Is it important? Yes. Extremely important. If you want to reach the millennial audience in particular, you need to be on Social Media platforms (Also see our thoughts on Content). Social is a great place to tell your brand story and be a part of the community where your customers are. Understand your brand and your voice and then have fun. Be social. ๐Ÿ˜‰