Legal Marketing

Trends 

Stay ahead of the curve with these four legal marketing trends. 

Video 

SEO blogs have always been a cornerstone of legal marketing. However, people are increasingly searching for education and entertainment via video content. Tip: Create bite-sized video content that answers client FAQs — and showcases your personality. 

Social Advertising 

Still relying on easy-to-recall phone numbers on flashy billboards? Try a tactic that offers better audience targeting, meaningful engagement, and trackable results. Tip: Target your ideal clientele in a defined geographical area through social ads. 

OTT Advertising 

Traditional TV often requires a large budget to compete. With people cutting cable and turning to streaming services, OTT advertising is the key. Tip: Target your audience precisely and cost-efficiently by advertising on TV streaming services. 

SEO 

When people have legal questions, they first go to Google. To stay competitive and showcase your expertise, quality SEO content can bring them to your firm. Tip: Write regular blogs that answer trending legal questions relevant to your practice.