Insights

Dive into the latest research findings and creative insights from the people who drive what we do.

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    • Strategy
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    • Content

    AI in SEO: How It’s Impacting Impressions, Click-Through Rates, and Search Rankings 
    Artificial Intelligence (AI) is revolutionizing the way search engines operate, fundamentally changing how websites are ranked and how marketers approach SEO. From improving user experience to helping search engines better understand user intent, AI has…

    May 8, 2025

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    • Strategy

    SEO Strategies for Law Firms: How to Rank Higher & Attract More Clients 
    As the digital landscape continues to evolve, law firms are discovering that search engine optimization (SEO) is one of the highest ROI marketing channels available. Whether you’re a personal injury lawyer, a criminal defense attorney,…

    May 2, 2025

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    • Advertising
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    • Digital

    Everything You Need to Know About the Google Ad Grant Program (and How MLCworks Can Help)
    What Is the Google Ad Grant? The Google Ad Grant is one of the most powerful (and often underutilized) tools available to nonprofit organizations. Through this program, eligible nonprofits can receive up to $10,000 per…

    March 31, 2025

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    • Strategy
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    • Consulting

    How To Create A Home Services Growth Marketing Plan 
    Introduction: Why Home Services Marketing Needs a Smarter Strategy  For contractors and home service providers—whether you’re in HVAC, roofing, plumbing, electrical, or remodeling—the biggest challenge often isn’t delivering quality work. It’s consistently attracting the right…

    March 25, 2025

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    • Strategy
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    • Advertising

    How a Fractional CMO Helps SaaS Companies Scale Faster
    Unlocking Growth Without the Full-Time Cost of a CMO The SaaS industry moves fast. Startups and scale-ups face intense competition, high customer acquisition costs, and the constant need to innovate. To succeed, you need a…

    March 13, 2025

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    • Strategy
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    • Advertising
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    • Consulting

    Fractional CMO Services
    Strategic Marketing Leadership for Growth At MLCworks, we understand that not every business needs a full-time Chief Marketing Officer. That’s where our Fractional CMO services come in—providing you with seasoned, high-level marketing expertise on a…

    March 3, 2025

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    • Consulting
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    • Advertising
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    • Strategy

    How Marketing Consulting Services Can Transform Your Law Firm 
    In the increasingly competitive legal industry, standing out is more challenging than ever. Traditional marketing methods like print ads, billboards, or referrals, while valuable, are no longer enough to grow a successful legal practice. Today’s…

    January 21, 2025

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    • Digital
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    • Advertising
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    • Content

    The Role of AI in Marketing Today: How AI is Transforming Every Channel 
    In recent years, artificial intelligence (AI) has transformed from a futuristic idea into a fundamental part of marketing. AI is evolving fast, and the businesses that lean into this technology not only improve their marketing…

    November 6, 2024

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