Reputation // Directory Listings

Directory Listings

By Amanda Churchill
May 12, 2020

NAP. No, I’m not talking about taking an afternoon snooze. I’m talking about one of the most important parts of your online presence in relation to your directory listings!

When it comes to directory listings, you need to know 2 things:

  1. Google is king, so make sure to manually claim your listing!
  2. NAP - Name, Address, and Phone Number. Three variables that need to be consistent across all of your online presence to improve your local SEO ranking.

Why local listings?

Website Directory

  • 90% of purchases still take place in physical stores and 80% of US disposable income is spent within 20 miles of home.
  • 4 in 5 consumers use search engines to find local information.
  • 73% of consumers lose trust in a brand if its listings contain inaccurate information.

If you are a local business or have an address that consumers visit, submitting your information to the top directory listing sites is very important. There are hundreds of directory listing sites, and there are many software services that automatically submit your information to the top directories in your industries with a click of the button. This service is not cheap! But, it’s well worth it to make sure your NAP is consistent across all of the directories.

Why you need a local directory listing:

Be sure to ask your agency what directory listings they are automatically submitting to and if they are including claiming any listings manually. Some directories do not play well with the automated submissions, so they will need to be claimed by hand. Also, make sure they include claiming (if you haven’t already) and optimizing your Google listing manually for you. Google has many more features that you can take advantage of that are not readily available to update in the directory listing software available.

Ensuring your online presence is consistent using both manual claiming techniques and an automated submission, will ensure that your customers can find you, call you, and drive to you when they look for you!

Ready to optimize your listing throughout the internet??? 

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