If you are selling anything to the general public, I would figure out how to sell it online. Selling food? Mobile orders. Selling clothes? Online checkout and free delivery. Selling gifts? Online order, personalization, gift wrap available and ship to gift recipient. We are busy and we want convenience. The eCommerce beast is not going away. Those that get in the game early will win. Treat your website as another store or brick and mortar and work on building that additional revenue stream for your business. You will be glad you did.