Insights
Dive into the latest research findings and creative insights from the people who drive what we do.
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Everything You Need to Know About the Google Ad Grant Program (and How MLCworks Can Help)
What Is the Google Ad Grant? The Google Ad Grant is one of the most powerful (and often underutilized) tools available to nonprofit organizations. Through this program, eligible nonprofits can receive up to $10,000 per…
March 31, 2025
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- Strategy
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- Consulting
How To Create A Home Services Growth Marketing PlanÂ
Introduction: Why Home Services Marketing Needs a Smarter Strategy For contractors and home service providers—whether you’re in HVAC, roofing, plumbing, electrical, or remodeling—the biggest challenge often isn’t delivering quality work. It’s consistently attracting the right…March 25, 2025
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- Strategy
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- Advertising
How a Fractional CMO Helps SaaS Companies Scale Faster
Unlocking Growth Without the Full-Time Cost of a CMO The SaaS industry moves fast. Startups and scale-ups face intense competition, high customer acquisition costs, and the constant need to innovate. To succeed, you need a…March 13, 2025
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- Strategy
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Fractional CMO Services
Strategic Marketing Leadership for Growth At MLCworks, we understand that not every business needs a full-time Chief Marketing Officer. That’s where our Fractional CMO services come in—providing you with seasoned, high-level marketing expertise on a…March 3, 2025
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- Consulting
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How Marketing Consulting Services Can Transform Your Law FirmÂ
In the increasingly competitive legal industry, standing out is more challenging than ever. Traditional marketing methods like print ads, billboards, or referrals, while valuable, are no longer enough to grow a successful legal practice. Today’s…January 21, 2025
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- Digital
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- Content
The Role of AI in Marketing Today: How AI is Transforming Every ChannelÂ
In recent years, artificial intelligence (AI) has transformed from a futuristic idea into a fundamental part of marketing. AI is evolving fast, and the businesses that lean into this technology not only improve their marketing…November 6, 2024
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- Digital
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- Website
Some SEO is Better Than Nothing: Why Your Business Can’t Afford to Ignore ItÂ
In the fast-paced digital world we live in, having a solid online presence is no longer just a nice-to-have—it’s a must. Imagine your business as a hidden gem, shining brightly but tucked away in a…October 11, 2024
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- Digital
Top 5 Healthcare Marketing Trends for 2025
At MLCworks, healthcare marketing is one of our specialties. From pediatrics to neurosurgery, we’ve helped top clinics in our region connect with local patients through digital marketing strategies that drive results. Whether it’s social media,…January 15, 2024
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