Insights
Dive into the latest research findings and creative insights from the people who drive what we do.
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- Digital
Top 5 Healthcare Marketing Trends for 2024
Healthcare is one of the industries we love at MLCworks. From pediatrics to neurosurgery, we’ve helped to connect our region’s top clinics with local patients. We supported healthcare clients with social media, Google Ads, branding,…
August 27, 2024
Reading Time: 8 minutes -
- Strategy
Barbie, Beyoncé, and Taylor Swift: What They Can Teach Us About Brand Strategy
A record-breaking tour expected to pass $1 billion in revenue. $5 billion generated in spending on accommodations, clothing, and travel. An influx of pink at movie theatres that drove over $1 billion in ticket sales. …August 27, 2024
Reading Time: 9 minutes -
- Advertising
How OTT Can Drive Results for Your Business
Remember the days of yore when we waited impatiently for our favorite TV shows to air one night a week? If there was a chance we were going to miss the latest episode, we would…August 27, 2024
Reading Time: 10 minutes -
- Website
Choosing an eCommerce Platform
First things first, we need to understand your business. We like to make the comparison that planning and building an eCommerce site is the same as opening a brick and mortar store. There are many…August 27, 2024
Reading Time: 4 minutes -
- Content
Content Marketing
MLC has been recognized as a top Content Marketing & Copywriting Companies on DesignRush There is a saying in our business, “Content is King” (I say it is King, Queen and Probably Some Knights Too)….August 27, 2024
Reading Time: 3 minutes -
- Advertising
How We’ve Been Using Artificial Intelligence
Artificial intelligence has become the buzzword of all buzzwords. It doesn’t just dominate big tech offices and conference tables. It has become a household name. For many, the word brings to mind depictions of robot…August 27, 2024
Reading Time: 9 minutes -
- Digital
A Digital Marketing Agency and Beyond
At MLCworks, we don’t put ourselves in a box – but “digital marketing agency” is a box we often find ourselves in. In a nutshell, it’s the easiest way to describe who we are and…August 27, 2024
Reading Time: 5 minutes -
- Reputation
SEO
Search Engine Optimization or SEO for short, is a term that means you are optimizing your website or business to be found on a search engine results page. In other words, when someone does a…August 27, 2024
Reading Time: 3 minutes