A Digital Marketing Agency and Beyond

At MLCworks, we don’t put ourselves in a box – but “digital marketing agency” is a box we often find ourselves in. In a nutshell, it’s the easiest way to describe who we are and what we do.

This box may seem concrete at first glance but, upon further inspection, can be deconstructed. Ad campaigns and website development are services we offer, but they can only go so far in driving real results. The people and creativity behind them are what drive more meaningful brand interactions – and challenge limiting labels.

So, read on if you’re curious about how a “digital marketing agency” can be so much more than that simple phrase.

What Makes Us a Different Kind of Digital Marketing Agency

A digital marketing agency is filled with a nerdy kind of professional. We often describe ourselves as “geeks” when it comes to the nitty-gritty of website development, Google Ads, social media engagement, and so on. We know a lot of jargon and acronyms, from “algorithm” to “CPM,” and we know how the platforms work.

And no surprise, you can often find this at a lot of digital marketing agencies.

What sets MLCworks apart as a digital marketing agency is our people and creativity. Our people are savvy at planning and launching digital campaigns that drive results. But, even more, we’re curious about you and the legacy that is your business. What keeps you up at night as a business leader. What is your craziest, most insane idea for a video campaign? How your latest crawfish boil went. We know marketing only works when we cultivate authentic human connection. And our relationships can go even further when we can share a few laughs.

Our second pillar, creativity, is a must for us as a digital marketing agency. Behaviors change, people change, and entire industries change – and, sometimes, overnight. We’re relentless in our search for meaningful audience insights that can help inform brands, campaigns, and the stories we tell. But, even more, we want to be curious and creative with you. Whether at a full-day workshop or over drinks at happy hour, we’re fierce advocates of letting the brilliant ideas – and bubbles – flow.

Getting the Most Out of MLCworks as Your Digital Marketing Agency

When businesses come to us for digital marketing help, they’re often looking for tactical solutions – perhaps campaign management or website development. However, those are very small pieces of a very large puzzle. While tactical support is in our wheelhouse, there’s far more you can get out a digital marketing agency like MLCworks.

Research and Insights

To be a great marketer, you must be curious. We like to understand the full picture of your audience groups: who they are, how they interact with their world, and what they ate for breakfast yesterday. Just kidding – unless you’re a breakfast pastry business. In all seriousness, launching digital campaigns without the research for “why” is like shooting darts at the wall in the dark. Insights, from audience behaviors to competitive landscapes, inform our strategic game plans – and even shine a light on hidden opportunities. We especially love those.

Strategic Planning

This is really where the work begins. Unlike Jazz Fest rain ponchos, there’s no one-size-fits-all to marketing plans. With our research in hand and your business objectives in mind, we can help you chart a unique roadmap for success. One that is organized, comprehensive, and direction-oriented. One that is mindful of that sacred marketing budget. This up-front work is hefty, but it ensures tactical success and ROI down the road. 

Content Development

We can all agree that we’re inundated with information daily – especially online. More is required today to break through the noise and grab attention. We’re not recommending Kardashian-level, attention-grabbing publicity, but rather branded content that truly gives customers what they’re looking for – whether it be education or entertainment – in the most authentic way possible. Caution or fear of investing in strong content can leave your brand lost in the sea of your competition.

Analytics and Reporting

Real-time data. Meaningful insights. There’s a lot to be gained from analytics and reporting, especially with our real-time dashboards. We see our reports as a feedback loop – allowing us to confirm we’re heading in the right direction or needing to pivot our approach. With us, you won’t receive meaningless metrics – but real, data-backed insights that can help inform business decisions. These reports are best utilized when they’re reviewed face-to-face, allowing our team to share feedback with you and vice versa.

Where We’re Headed as a Digital Marketing Agency

There are a lot of flashy trends in our industry. But one that we cannot stop talking about, and one we know won’t go away, is the rise in video. The pandemic especially sparked an increase in online video engagement, and it has become a preferred content format across all generations and channels. Video can be bite-sized or long-form, completely raw or expertly crafted, original, or a response to a trending TikTok audio. Cue Celine Dion’s “It’s All Coming Back to Me Now.”

At MLCworks, we’re upping our capabilities to be able to offer video as a service to more of our clients in an efficient and cost-effective way. Our in-house creative team can help you concept, produce, and edit videos, from product explainers to testimonials to social videos. Even more, our research, strategy, and reporting capabilities will ensure we’re leveraging video to achieve your business goals.

We’re listening to you, our clients, and the world around us. When behaviors change, and methods change with it, we’ll be right there with you – identifying the best course of action as your partner. We’re always looking to grow our capabilities in response to what our clients – and their customers – need most.

MLCworks as Your Digital Marketing Partner

MLCworks began because our founder, Lauren Lightfoot, saw a need among local, New Orleans-based businesses for digital marketing support. She saw an opportunity to challenge the boxes they were putting themselves in when it came to marketing – inspiring a new approach for business engagement within the local community.

Launching MLCworks with digital consulting and website development, the company has grown to offer more for regional businesses. Strategic planning, creative and video development, and campaign reporting capabilities have allowed MLCworks to drive even greater results for clients. However, it is the people and creativity behind this work that has allowed MLCworks to completely step out of the box of what it means to be a “digital marketing agency.”  

As your partner, we aim to bring more than just campaign strategy and effective optimizations. To drive real results in digital marketing, authenticity and integrity are both required. A sense of trust that we are doing the right thing by you and your customers. A respect for our respective expertise. Our partnership is more than transactional – it’s an exchange of ideas, stories, and creativity to provide real value in the world around us.