In recent years, artificial intelligence (AI) has transformed from a futuristic idea into a fundamental part of marketing. AI is evolving fast, and the businesses that lean into this technology not only improve their marketing…
Swimming in a world of acronyms, algorithms, and analytics? Consider this blog your lifeboat. SEO is just one marketing tactic, but most people consider it the most important. Google is the go-to platform for finding…
Remember the days of yore when we waited impatiently for our favorite TV shows to air one night a week? If there was a chance we were going to miss the latest episode, we would…
Artificial intelligence has become the buzzword of all buzzwords. It doesn’t just dominate big tech offices and conference tables. It has become a household name. For many, the word brings to mind depictions of robot…
“ OTT is TV on steroids—for viewers and brands ” In today’s households, television is more than entertainment—it’s a cornerstone of connection and relaxation. Families come together over beloved movies, dive into plot twists from…
Have you ever been shopping for something online before and you leave that site to go to another. Of course you have left your shopping cart because you came to your senses and/or decided to…
Google Ads are taking over the Advertising world. No seriously, the platform provides businesses with an opportunity to get in front of potential customers when they are searching for products and services every single day….
Want conversions from your social media efforts? Facebook advertising is one of the most effective ways to achieve the results you are looking for. Your customers are already spending upwards of two hours a day…
What should your primary goal in 2019 be? Personalization. And, audience building using your first-party data is one of the best ways to help you personalize your messaging to your customers, i.e. your lowest hanging…
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