MLCworks isn’t an agency that easily fits into a box with words like “advertising” or “digital marketing.” We live in a time when so much of what we do as marketers involves being and thinking outside the box and adapting to change. These days the rate of technology and behavior change so fast, it’s not an advantage to remain too “boxed” in as a business or an agency.
MLCworks is a place where the analytical and the creative meet to form strategy. It’s the left brain mixed with the right brain to produce the kind of creative that gets results. And that kind of work must be well informed from the data, and the data changes continuously. The changes and shifts happening today with businesses and their customers will create new information to further inform the work.
And when things change tomorrow, that’s what we’ll be working on.
The value of the agency is its people. People are the assets and the experts. The results we get for our clients come from the skill sets of the people here. We put tremendous effort into keeping our skills sharp, otherwise, things can get dull fairly quickly in an ever-changing world.
We work to keep pushing the boundaries to find more meaningful results – applying new principles to branding, continuously educating, and evolving the definition of digital marketing. We realize change is constant and adapting to new experiences is always needed. We don’t live in a static world, so the ways in which we work for our clients can’t be static either. MLC is a client-focused agency that truly cares about the welfare and success of its clients.
“We honestly care. When our clients are up or down, we feel it too.– Lauren Lightfoot, Founder of MLCworks
There is a sense of duty to the client here. The client has entrusted us and we value that and want to perform for them and improve their bottom line. Under the hood of the digital machine at “MLC,” is a mushy heart that beats with a love for business, and watching businesses grow. We get behind the work we do for clients and rally together for their cause.