Social // Instagram


By Amanda Churchill
Sep 12, 2018

Instagram is one of the fastest growing social media platforms and one of the most popular right now, so we commend you for reading this article as you are on the right track to improving your marketing.

With it’s engaging imagery and video focused feed, it’s no wonder why there are over 1 billion active users using the platform. Instagram is a great branding (and ecommerce) marketing tool.

We highly recommend Instagram for almost every business, but especially for these industries:

  • Retail & Ecommerce
  • Consumer Products
  • Tourism
  • Automotive
  • Higher Education
  • Transportation
  • Personal Brands

Instagram, owned by Facebook since 2012, has also made many improvements over the years to not only their platform, but their algorithm as well. Having a seasoned Instagram account manager is important to be able to make sure that your imagery and videos are following all of the best practices that are favored by the algorithm. This will drive more engagement and reach for you, and in the end, increase your followers, clicks to website, and sales.

Another important (and fun) feature within Instagram is Instagram Stories! They last for 24 hours and have a bunch of interactive elements you can add to each of your “slides” when you post them. They are becoming more and more popular with users, so be sure that your agency or Instagram manager has experience in making them, and also includes them in their services they provide you.

For ecommerce, Instagram has technical aspects to it to integrate your website with your feed to be able to allow users to “shop” and view products directly from your feed. They recently announced that they will launch a stand-alone app for this service as well! And, to show you just how much they change, just a few months ago they launched IGTV which is a portion of their platform that allows you to upload videos of up to 1 hour. So, in just a couple of months we had several big announcements from Instagram, with many more to come in the future as this platform is growing at a rapid rate with no signs of slowing!