Social // Facebook


By Amanda Churchill
Sep 12, 2018

You know Facebook is important for your business. But, how important is it? Let’s just say, everyone is on it. Seriously, everyone.

  • 68% of all U.S. adults between the ages of 18-29 are on Facebook
  • 7 out of 10 Gen Xers are more likely to make purchases from brands they follow on social

Your customers are connecting with brands through social media to learn about their business, get the latest information, share their posts, and connect for support. Social media marketing is a vital part of maintaining your online presence. It’s the best way to reach your customers and share important information.

Posting on a Facebook is easy—you likely do it multiple times a day. Creating a cohesive, industry-proven strategy for driving your business forward on social, though? That’s where it takes some work (and data), and a partner that can handle everything you need. When hiring an individual or a team to manage your Facebook account, be sure to ask them about what they do in these areas and what is included in the service they are providing you for:

  • Account setup and optimization
  • Content creation and calendars
  • Listening, measurement, and optimization of posts
  • Daily management (responding and monitoring comments, replies, etc)
  • Analytics review and strategy
  • Website conversion tracking

You’ll want to make sure the team you hire to manage your account has at least 2-3 years of experience in managing Facebook accounts. This is needed because Facebook is constantly updating their rules, processes, and software with new features (and removing features). To manage your account well, this takes someone that has navigated the software for a few years to ensure you are using the best strategies (post types, # of times to post, post times, etc) for your industry and audience.

If you have an ecommerce website, then it’s even more important to have a team with experience because being able to integrate Facebook with your ecommerce website takes some technical skill to make sure it is done right.

Facebook is a great marketing tool, and when done correctly, can drive loyalty, awareness, and revenue for your business.