Social Media Advertising Services
Grow visibility. Generate leads. Drive conversions.
At MLCworks, we design performance-driven paid social campaigns that go beyond likes and impressions. We align content, targeting, and strategy to deliver measurable results—leads, sales, and growth.
We work on the most important platforms—Meta, LinkedIn, TikTok, Pinterest, and YouTube. We help you reach your audience and guide them through your sales process.
What Is Social Media Advertising?
Social media advertising uses paid ads on platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube. It helps promote your business to specific audiences. Advertisers can tailor these ads to fit demographics, interests, behaviors, and intent. They show up in feeds, stories, video streams, and search results.
Paid social helps you build brand awareness, launch products, and drive conversions. It allows you to control your message and measure the impact at every stage.
Why Is Social Media Advertising Indispensable?
The digital customer journey now starts with a scroll, not a search. Here’s why paid social belongs in your strategy:
- Billions of daily users. If your audience is online, they’re on social media.
- Smarter targeting. Reach people based on behaviors, purchase intent, and job titles—not just age and location.
- Real-time testing and learning. Optimize messaging and creative while the campaign is live.
- Full-funnel engagement. From brand discovery to retargeting to retention.
- Amplifies your organic investment. Paid social extends your best content to your ideal customer.
Platform Reach & Demographics (2025)
These are the most powerful social platforms for advertisers in 2025—with real data to back it up:
Meta (Facebook & Instagram)
Source: Meta Investor Relations, DataReportal, Statista
Source: LinkedIn Ads Guide, Statista
TikTok
Source: TikTok Business Trends, DataReportal
Source: Pinterest Investor Resources, DataReportal
YouTube
Source: YouTube Leaderboard, Google Investor Relations
What We Do
We create full-funnel paid social strategies that combine high-impact creative with smart targeting and detailed analytics. Every campaign aims to convert attention into action—whether that means generating leads, making sales, or scheduling appointments.
Meta Ads (Facebook & Instagram)
Minimum Recommended Spend: $1,500/month
Meta remains the most versatile and powerful platform for reaching both B2C and B2B audiences. We tap into its unmatched targeting to create campaigns that move people to act.
- Lookalike audiences built from your CRM, web traffic, or customer lists
- High-converting creative including Reels, Carousels, Video, and Stories
- Custom retargeting strategies for lead nurture and abandoned cart recovery
- Dynamic product ads and catalog integration for ecommerce growth
Meta is our go-to for full-funnel impact—from broad awareness to repeat purchase.
→ Learn about our Paid Media process
LinkedIn Ads for B2B Growth
Minimum Recommended Spend: $3,000/month
LinkedIn offers precision that no other platform matches when it comes to job roles, industries, and company size.
- Target by title, seniority, company, or skill to reach the real decision-makers
- Document Ads and Lead Gen Forms for frictionless content delivery and data capture
- Message Ads (InMail) for direct engagement with key accounts
- CRM sync to route leads into your pipeline instantly
Perfect for SaaS, consulting, financial services, recruiting, and healthcare professionals.
TikTok Ads
Minimum Recommended Spend: $1,500/month
TikTok is where attention lives. But to succeed, your brand must speak the platform’s native language—quick, emotional, and authentic.
- Short-form vertical videos that feel native, not salesy
- Spark Ads to boost your best organic posts to wider audiences
- Creator partnerships and user-generated style content
- Advanced targeting by hashtag, behavior, or content engagement
We make your brand part of the culture—and part of the conversation.
Pinterest Ads
Minimum Recommended Spend: $750/month
Pinterest users come to plan and buy. That’s why campaigns on this visual-first platform consistently outperform in key lifestyle categories.
- Keyword + interest targeting based on intent-rich searches
- Beautiful Pin design that converts browsers into buyers
- Shopping Ads synced to product catalogs
- Seasonal and evergreen strategies mapped to your funnel
Ideal for home, beauty, fashion, wellness, and lifestyle brands.
YouTube Ads
Minimum Recommended Spend: $2,000/month
YouTube gives you storytelling power plus Google-grade targeting—perfect for high-trust, long consideration cycles.
- Skippable in-stream, bumper, and non-skippable ads
- Sequenced video storytelling for multi-touch nurturing
- Custom intent audiences and remarketing based on video views
- Performance integrations via Google Ads and GA4
From explainers to testimonials, we help you build trust in 30 seconds or less.
Why MLCworks?
We go beyond ad buying. As a full-service partner, we add social advertising to your growth system using our M-L-C Method:
- M – Marketing Strategy: Campaigns align to brand and revenue goals
- L – Lead Generation: Creative, targeting, and media mix built to perform
- C – Conversion Enablement: CRM, automation, and follow-up that convert leads into clients
Who We Help
Our social advertising services are trusted by:
- Mid-market and enterprise brands that need performance at scale
- B2B organizations with long, complex buying journeys
- Service-based firms and healthcare providers seeking awareness + leads
- Ecommerce and product-driven companies ready to scale online revenue
- Results You Can Expect
Results You Can Expect
- 3× increase in qualified lead volume
- 5–10× return on ad spend for ecommerce
- 60% lower CPL via optimized retargeting
- Full-funnel tracking and integration with CRM systems
Let’s Build a Smarter Social Strategy
Whether you are ready to start your first campaign or want to grow what works, we can help. We will turn attention into action with a plan based on data, not guesswork.
Contact us for a free audit or strategy session
Let’s Build a Smarter Social Strategy
Whether you are ready to start your first campaign or want to grow what works, we can help. We will turn attention into action with a plan based on data, not guesswork.
Contact us for a free audit or strategy session
