eCommerce // Choosing an ecommerce Platform

Choosing an ecommerce Platform

By Josh Bertrand
Sep 25, 2018

Lets Find Out What’s Good For You

When looking at which ecommerce platform to go with, it is a discussion. I hope you can understand and respect that I will never throw out a quick “one size fits all” solution. There are a few different variables involved and each can change your build time and project cost, not to mention making sure what works best for the logistics of your company. I’ve yet to really build 2 ecommerce sites that were exactly the same.

What I want to know when evaluating what platform to offer are:

  • How many different sku’s do you have?
  • What type of options are required per product?
    • Ex: Do your products come in different sizes & colors? Do these options change the price at all?
  • How are you fulfilling orders?
  • What type (if any) custom functionality are you looking to add?
  • Who (if any) are you using for credit card services?

These questions help narrow down what the best solution going forward will be. Some additional research and investigation is sometimes warranted when we are researching your web build, but that’s because we like to make sure we know what we are doing the first time.


For the record, we have developed sites in both Magento 1 & 2 platforms. If you aren’t familiar with those differences they are essentially 2 totally different platforms, being Magento 2 is obviously the newer option. If you do any quick search of top ecommerce platforms, Magento will be on pretty much every list. It’s been around longer than most platforms and by far one of the most complex available. We generally will recommend this route if you are looking at either a large volume of sales or a large complex inventory set up. I admit, when you develop in Magento, you truly form a love/hate relationship with the platform and I mean that in a very kind way (half joking). Magento has definitely been great to me in providing client success but there are some hurdles to get through that sometimes will not make it a viable option.


OpenCart is a lesser known platform, but by no means does that mean lesser in capability. It’s a solid choice for projects that have a simple scope that can handle large volume of sales and products. What I love about OpenCart specifically is it’s simple code base. It’s not a very complicating platform to figure out from a technical standpoint and very lightweight (compared to Magento). OpenCart will be my go to if your project has some very specific functionality that can’t easily be handled by Magento 2.


If you haven’t read the Web Development section yet, than you should know that we have huge love for WordPress, so of course we are going to have a WordPress ecommerce solution available. WooCommerce is pretty cool in its own way, especially being a “one click” ecommerce install that you can add to any WordPress site. I like to recommend WooCommerce for projects that have a small amount of inventory or looking for something simple and basic to get started. Like all platforms, theres always a ton of things you can add onto WooCommerce anytime as well.

When choosing a platform, just remember that they are different and you should have a long conversation with your developer to determine which one works best for you. Then get started and let the fun begin.