LAS Shutters
+ Windows
Comprehensive Marketing Strategy
Building Upon the 60+ Year Old Home Improvement Brand
LAS Shutters + Windows is known throughout the Gulf South for their custom engineering and manufacturing of home improvement products that withstand extreme heat and hurricane conditions. Their primary products include custom windows, shutters, and wall systems that have propelled them to the household name they are today.
The Goals
Even though they were industry leaders for years, LAS Shutters + Windows was facing an onset of competition from newcomers and an increasingly technologically savvy consumer. They needed a partner to help them maintain and/or grow their market share within the window and shutter industry, while also building a strong online presence.
The Solutions
LAS needed an “all-in-one” marketing partner that could execute a holistic strategy to achieve their goals. LAS found MLCworks in 2015 and has been partnered ever since.
The Strategy
LAS was known for their strong traditional marketing, especially their TV commercials featuring “The Ugly” and the classic, “Put this man to work.” MLCworks immediately built upon that nostalgia by utilizing our strong media relationships to increase LAS’ broadcast penetration. Secondly, the focus turned to our online efforts where MLCworks built a lead generation-focused website with content and digital ad strategy to support the traditional marketing.
Services Provided
Click Search Engine Optimization below to see how strategic SEO unlocked record-breaking traffic and leads for LAS.
The Results
Since partnering with MLCworks in 2015, LAS has seen significant growth in market share, leads, and overall sales.
Greater New Orleans Region
by the Website
Since Content Strategy Started in 2018
(even with the influx of website traffic)
MLC has helped us transform our company for the digital age. They have great, relevant knowledge of analytics ad methods to improve reach and brand awareness, while also diving into your company and developing an understanding of what makes your company tick and where you want to go. They are the perfect marketing partner for this day and age.
Richard Maia • COO, LAS Shutters + Windows
