Advertising // Facebook Advertising

Facebook Advertising

By Amanda Churchill
Sep 12, 2018

Want conversions from your social media efforts? Facebook advertising is one of the most effective ways to achieve the results you are looking for. Your customers are already spending upwards of two hours a day on social, and with the right creative and targeting, you can convert those customers using an array of Facebook ads.

Like Google Ads, Facebook uses a bidding system and there are many different types of ads within Facebook Advertising that you will need a seasoned social media manager or agency to ensure you are able to get an ROI from your efforts. These ads include options for the following areas:

  • Awareness
    • Brand Awareness
    • Reach
  • Consideration
    • Traffic
    • Engagement
    • Video Views
    • Lead Generation
    • Messages
  • Conversion
    • Conversions
    • Catalog sales
    • Store visits

Another benefit of Facebook Advertising is that Facebook owns Instagram. Therefore, if the campaign makes sense, you can run several (not all) types of the ads above on Instagram as well to drive conversions. When running ads on Instagram, you have to make sure your team understands the best practices because Instagram’s news feed image size and audience are quite different than the needs for Facebook ads.

All in all, Facebook advertising is a win-win for your business, and it’s some serious fun along the way.